Parts & Services: Your Path to Competitive Advantage and Greater Profits
Your parts and service department is a critical lever to success in an increasingly commoditized industry. Though new car dealerships are all basically selling the same cars at the same prices, the parts and service departments across dealerships are much less consistent. Harnessing this gap in the landscape is a critical path to true competitive advantage.
Working with Max Zanan, you’ll learn how to build and manage a best-in-class parts and service department that drives massive increases in customer lifetime value and loyalty while diversifying your revenue and carving out profit. The Parts and Service Tune-Up includes elements like,
• Selling parts and booking services online
• Marketing and sales strategies specific to parts and services
• How Quick Lube services drive profit and volume
• Auditing and improving technician productivity
• Understanding your average ticket value compared to industry benchmarks
• Analyzing your competition - and developing a plan to beat them
• Safety training and compliance - a whole separate set of regulations applies!
• And more!
A New Paradigm for Profits
Many dealerships treat the parts and service department as an afterthought, focusing most management attention on sales. This is a mistake for many reasons. A well-managed parts and service department can greatly improve your customer loyalty. If customers love your service technicians they’re much more likely to buy their next car from you. Dealerships with the patience and foresight to build loyalty in this way can realize huge wins in the future.
Furthermore, parts and services can be greatly more profitable than actually selling cars! Many dealerships fail to realize this profit potential due to inefficient technicians, outdated process, weak marketing, and limited service catalogues. Modernizing, standardizing, training and expanding your parts and service department can be one of the most efficient and powerful moves to improved profitability your dealership can make.
As the automotive retail industry changes and the landscape becomes more competitive, more commoditized, and more disrupted, parts and services stands out as a durable business model. Jeff Bezos might want to sell cars, but he doesn’t want to fix them! Build a more robust overall business. Request a free consultation from Max Zanan today.