The Ultimate Automotive Retail Expert

My goal is to improve customer experience and retention while increasing dealership’s profits.

Contact Max today to unlock your dealership’s potential.


Automotive Retail Consultant & Author

Max Zanan is the author of five best-selling books on automotive retail management: Perfect Dealership, Car Business 101, The Art and Science of Running a Car Dealership, Effective Car Dealer, and Definitive Guide To F&I. Each book is a top-ranked Amazon category leader and have received many 5-star reviews from prominent car dealership owners and managers. Max’s success as an author, general manager and entrepreneur has helped to cement his position as a preeminent voice leading the charge for modernization of the auto retail industry.

Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting. His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.


F&I Income Development

Unlock powerful profit opportunities within your F&I department. Build wealth via better products, training,and reinsurance solutions.

Dealership Compliance

Protect your dealership from devastating fines andpenalties. Develop a comprehensive complianceprogram to improve customer experience.


Define value proposition to increase market share andcustomer satisfaction. Look at the big picture toimprove profits and customer experience.


Training is something you do; not something you did.Effective online and in-person training for all employeesof a car dealership.


Perfect Dealership is the book the auto industry needs. With every chapter, Max outlines a modern and structured view of how to run and grow a profitable, ethical, and future-facing dealership. In an industry with little formal more.


F&I income development and compliance go hand-in-hand. Max provides products and training that contribute to the increase in PVR, customer satisfaction, and retention while maintaining full transparency and compliance.

MO Elsheemy
Director of Finance/Mercedes-Benz of Brooklyn