The Ultimate Automotive Retail Expert


My goal is to improve customer experience and retention while increasing dealership’s profits.

Contact Max today to unlock your dealership’s potential.

About

Automotive Retail Consultant & Author

Max Zanan is the author of four best-selling books on automotive retail management: Perfect Dealership, Car Business 101, The Art and Science of Running a Car Dealership, and Effective Car Dealer. Each book is a top-ranked Amazon category leader and have received many 5-star reviews from prominent car dealership owners and managers. Max’s success as an author, general manager and entrepreneur has helped to cement his position as a preeminent voice leading the charge for modernization of the auto retail industry.

Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting. His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.

Services


F&I Income Development

Unlock powerful profit opportunities within your F&I department. Build wealth via better products, training,and reinsurance solutions.

Dealership Compliance

Protect your dealership from devastating fines andpenalties. Develop a comprehensive complianceprogram to improve customer experience.

Consulting

Define value proposition to increase market share andcustomer satisfaction. Look at the big picture toimprove profits and customer experience.

Training

Training is something you do; not something you did.Effective online and in-person training for all employeesof a car dealership.

Testimonials

Perfect Dealership is the book the auto industry needs. With every chapter, Max outlines a modern and structured view of how to run and grow a profitable, ethical, and future-facing dealership. In an industry with little formal education...read more.

Peter ZORZY
Director OF OPERATIONS/ATLANTIC AUTO GROUP

F&I income development and compliance go hand-in-hand. Max provides products and training that contribute to the increase in PVR, customer satisfaction, and retention while maintaining full transparency and compliance.

MO Elsheemy
Director of Finance/Mercedes-Benz of Brooklyn