• Serving Dealerships Nationwide

    More sales. Higher profits. Better process. Lower risk. Max Zanan is the industry’s proven expert for complete dealership optimization. Contact Max to build a better dealership.

The Ultimate Car Dealer Consultant: #1 in Sales, #1 in Results

Max Zanan's mission is to improve automotive retail, one dealership at a time. Max is an entrepreneur, #1 ranked in sales manager, best-selling author, and consultant to dealerships across the nation.
Contact Max today to unlock your dealership's potential.


Automotive Retail Consultant

single-productMax is the best-selling author of Perfect Dealership: Surviving The Digital Disruption, Amazon’s top-ranked automotive management book, and is recognized across the industry as a preeminent voice leading the charge for modernization of the auto retail industry.

We are witnessing a tectonic shift in automotive retail because of the change in consumer buying habits, online disrupters, and greater focus on convenience, transparency, and customer service. Perfect Dealership is the ultimate survival guide and will help your dealership navigate the murky waters.

Companies such as Amazon and Zappos are changing the way we shop and it is natural and logical for today's consumers to expect a similar level of convenience and transparency when it comes to shopping for a car. To compound this problem most consumers do not like the buying process currently taking place in the showrooms across the country.

Perfect Dealership address these issues and outlines the necessary steps each department needs to take in order to survive the digital disruption. Perfect Dealership is the only book that examines the inner workings of Sales, BDC, F&I, HR, IT, and Fixed Ops departments and spells out the best practices for each department...read more.


Compliance Tune-Up

Protect yourself from devastating fines and penalties. Build a complete compliance plan with the industry’s foremost expert.

F & I Tune-Up

Unlock powerful profit opportunities within your F&I department. Audit products, training, vendors and team to drive incremental growth.

Dealership Tune-Up

Audit your overall business and make a concrete plan for growth. Consider the big picture of brand, market, team, competition, and more.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.

Parts/Service Tune-Up

Launch an extensive investigation into an often under-managed but highly profitable business unit. Improve prices, products, and sales.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.

Website Tune-Up

Build a digital dealership that’s ready for the future. Online competition is growing - work with a proven digital pro and get a website that works.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.

Sales Tune-Up

Optimize your sales team and process with efficient training, motivating pay plans, and a proven process from a #1 ranked sales manager.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.


Perfect Dealership is the book the auto industry needs. With every chapter, Max outlines a modern and structured view of how to run and grow a profitable, ethical, and future-facing dealership. In an industry with little formal education...read more.


F&I income development and compliance go hand-in-hand. Max provides products and training that contribute to the increase in PVR, customer satisfaction, and retention while maintaining full transparency and compliance.

MO Elsheemy
Director of Finance/Mercedes-Benz of Brooklyn