The Ultimate Car Dealer Consultant: #1 in Sales, #1 in Results

Max Zanan's mission is to improve automotive retail, one dealership at a time. Max is an entrepreneur, #1 ranked in sales manager, best-selling author, and consultant to dealerships across the nation.
Contact Max today to unlock your dealership's potential.


Automotive Retail Consultant & Author

Max Zanan is the author of four best-selling books on automotive retail management: Perfect Dealership, Car Business 101, The Art and Science of Running a Car Dealership, and Effective Car Dealer. Each book is a top-ranked Amazon category leader and have received many 5-star reviews from prominent car dealership owners and managers. Max’s success as an author, general manager and entrepreneur has helped to cement his position as a preeminent voice leading the charge for modernization of the auto retail industry.

Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting. His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.


Compliance Tune-Up

Protect yourself from devastating fines and penalties. Build a complete compliance plan with the industry’s foremost expert.

F & I Tune-Up

Unlock powerful profit opportunities within your F&I department. Audit products, training, vendors and team to drive incremental growth.

Dealership Tune-Up

Audit your overall business and make a concrete plan for growth. Consider the big picture of brand, market, team, competition, and more.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.

Parts/Service Tune-Up

Launch an extensive investigation into an often under-managed but highly profitable business unit. Improve prices, products, and sales.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.

Website Tune-Up

Build a digital dealership that’s ready for the future. Online competition is growing - work with a proven digital pro and get a website that works.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.

Sales Tune-Up

Optimize your sales team and process with efficient training, motivating pay plans, and a proven process from a #1 ranked sales manager.

*Complementary package with the purchase of Compliance Tune-Up or F&I Tune-Up.


Perfect Dealership is the book the auto industry needs. With every chapter, Max outlines a modern and structured view of how to run and grow a profitable, ethical, and future-facing dealership. In an industry with little formal more.


F&I income development and compliance go hand-in-hand. Max provides products and training that contribute to the increase in PVR, customer satisfaction, and retention while maintaining full transparency and compliance.

MO Elsheemy
Director of Finance/Mercedes-Benz of Brooklyn