Turn Your Service Department Into a Retention Engine
Most dealerships lose 70% of their customers once the factory warranty expires.
Not because of price.
Because there’s no compelling reason to come back.
Repaired for Life changes that.
What Is Repaired for Life?
Repaired for Life provides a lifetime warranty on customer-pay labor repair orders.
Every time a customer pays for a repair at your dealership, that work is covered for as long as they own the vehicle.
Why It Works
Customers don’t shop around when they trust the repair.
This program gives them a reason to:
• Come back
• Approve more work
• Stay loyal to your dealership
What It Does for Your Store
1. Increases Service Retention
Keep customers in your service drive instead of losing them to independents and chains.
2. Improves Repair Order Approval Rates
Customers are far more comfortable approving larger repairs when they know it’s covered for life.
3. Drives Repeat Visits
Every repair becomes a long-term relationship — not a one-time transaction.
4. Creates a Competitive Advantage
“Lifetime Warranty on Customer Pay Repairs” is a powerful marketing message your competitors don’t have.
5. Feeds the Sales Department
More service visits = more opportunities to convert customers into future vehicle buyers.
Simple Implementation
• Automatically added to every eligible repair order
• Fully integrated with your DMS
• No change to advisor workflow
• No additional steps at write-up
Built-In Wealth Opportunity
Repaired for Life isn’t just a retention tool — it’s also a profit center.
The program can be reinsured, allowing you to:
• Capture underwriting profit
• Generate investment income
• Build long-term enterprise value
The Reality
You can:
• Keep doing what every other dealer does…
• Or give customers a reason to never leave
Who This Is For
• Dealer Principals
• General Managers
• Fixed Ops Directors
If you’re serious about:
• Increasing retention
• Growing service revenue
• Building long-term value
This is a program you should be using.
Increase Customer Retention
Give customers a compelling reason to return by offering a lifetime warranty on customer-pay repairs, creating long-term loyalty and more repeat service visits.
Turn Service Into a Profit Center
Boost repair approvals, increase service revenue, and create additional wealth-building opportunities through a reinsured program structure that captures long-term value.
This isn’t just a service retention strategy—it’s a complete shift in how your dealership builds loyalty, drives revenue, and creates long-term enterprise value. By turning every repair into a lasting customer relationship, you keep customers in your service drive, strengthen your sales pipeline, and build a more profitable, future-focused operation.
