Direct to Consumer Vehicle Service Contracts

More than half of car buyers do not purchase a vehicle service contract at the point of sale. 99% of car dealers simply accept these lost VSC sales and do not follow up with these customers in order to sell them a VSC later. This is a major missed opportunity! Many customers that didn’t buy the VSC initially will still be open to considering a VSC purchase in the future especially as existing warranties expire.

Today there are many third-party companies which are actively marketing to these car buyers that don’t have a current vehicle service contract, using strategies like aggressive cold calling and direct mail. Car dealers should not simply cede the market opportunity to these outsiders! Instead, dealerships should aggressively market to their existing customer base for all past buyers that did not purchase a VSC.

Your car dealership should establish three core groups of prospects for VSC sales:

1. • Customers that did not buy a VSC during the initial purchase
2. • Customers whose VSC is expiring
3. • Customers that visit your service department without a VSC

All three of these groups represent clear opportunities to sell your dealer-branded vehicle service contract to customers who clearly have a need for this product. Failing to make a strong pitch for your service contract to these groups means leaving money on the table!

Work with Max Zanan to Establish a Turnkey VSC Sales Program for Free!

The opportunity for dealers to generate value through VSC sales to existing customers is huge. This is such a clear win for car dealers across the country that Max Zanan and his team are offering to establish this entire process and product for dealers at zero cost on a pure revenue-share basis.

Here’s how it works:

1. • Max will create a fully-featured, dealer-branded DtC VSC sales campaign
   1. ◦ Direct mail
   2. ◦ Email marketing
   3. ◦ Dealer-branded website
   4. ◦ And more…
2. • VSC product is robust, proven, and optimized
   1. ◦ Disappearing deductible drives customers to your dealership
   2. ◦ Free branded marketing that will increase showroom traffic
   3. ◦ Various levels of coverage are available.
   4. ◦ Backed by an A-rated insurance carrier
3. • Max’s team has a dedicated call center to handle all sales and customer service
4. • Your dealership doesn’t need to make any changes to process or product
5. • Your dealership gets paid for every VSC sold

In today’s competitive automotive retail landscape, your dealership cannot afford to ignore free profit streams! Working with hundreds of dealerships all across the country, Max Zanan’s turnkey VSC strategy will generate more profit from your existing customers at zero cost and zero effort for your dealership. Contact Max Zanan today to get started building your DtC VSC program!