A Complete Digital Strategy for Your Auto Dealership
Automotive retail is going digital. Today’s car buyer starts their journey online, and dealerships must be prepared to offer a compelling online experience to get the leads and close the sales. Many dealerships today have websites and overall online strategies that are simply not competitive. For dealerships that do not have aggressive digital strategies - now is the time to do or die. In a 2018 world, you must be ready to offer a web-first experience, or you’ll lose out to the modern digital dealers of tomorrow.
Working with Max Zanan will enable you to craft a strategic and modernized digital strategy that will prepare your dealership for the future. Max will guide you through a complete website optimization plan including:
• A complete audit of your website against modern standards
• Mobile usability analysis to reach prospective customers on their smart phones
• YouTube channel setup and overall video strategy for your dealership
• Important website features like appointment settings, credit checks, and appraisal tools
• Strategies for collecting and displaying customer reviews effectively
• Getting BBB certified and other online trust symbols
• And more!
Communicating with the Modern Auto Buyer
As the millennial generation enters the workforce, they are bringing the need for a web-first approach with them. The modern young car buyers of today and tomorrow will start their research online and will choose dealerships based on websites, online reviews, social media presence, and other digital sources of information.
Having a robust digital presence is no longer optional for dealers hoping to be in business 5 years from now. A simple website isn’t enough: your dealership needs to project a modern, polished brand across multiple platforms in a way that your target audience can easily find and interact with.
Dealership management needs to understand: when it comes to digital, you’re not only competing with the dealership across the street. You’re competing against a new breed of disruptive online auto retailers with an entire business model centered around online sales. These new competitors will simply steamroll any dealership that isn’t ready with a robust digital strategy.
Build Your Digital Strategy Today - contact Max Zanan for a free consultation and learn how to bring your website and marketing efforts into a tomorrow’s digital landscape.