“I've been working with Max for years, and our dealership has benefitted enormously from his guidance and strategies. The truth that many dealers don’t want to hear is that the industry is changing fast and dealerships need to adapt or die. The processes and concepts outlined in Perfect Dealership are not just important, but frankly are a necessity to future growth and success in an industry that’s getting more competitive by the day.”

“Perfect Dealership is the book the auto industry needs. With every chapter, Max outlines a modern and structured view of how to run and grow a profitable, ethical, and future-facing dealership. In an industry with little formal education and few true standards, Perfect Dealership is a handbook for effective automotive management across all levels and departments. Every dealership owner and manager needs a copy.”

“The finance department is the backbone of a dealership. If you are going to run a clean, profitable finance department, you need quality products with consistent representation and training. Improved processes translate into higher CSI and customer retention, not to mention higher PVR. Max and his team provide my dealership and finance managers with everything we need to be successful, and they do it well!”

“My first experience with Max Zanan and his team was a presentation on using Menus in the finance office. I was closed after that meeting. They showed me how to use the reporting to receive daily updates on my guys, set benchmarks and watch the needle move. They worked with everyone of my finance managers to make sure they used the menu to present 100% of the products 100% of the time, and the results were successful. I would recommend Max Zanan to any dealer.”

“Advertising is the second biggest expense in any dealership. Whether you manage your advertising schedule internally or hire and agency, input is critical to insure effective marketing. I hired Max Zanan and his team to give me an Adverting Evaluation.
We started with historical production, looked at my overall message for uniformity, reviewed my Internet presence, and evaluated with extreme detail the effectiveness of traditional media and digital media.”