The Importance of Car Dealership Senior Management Training
Training your team is one of the most important factors for success in any business. Employees need to know their product, know the industry, and stay up to date with changes to the market. This is as true for car dealerships as it is true for any business.
However, most car dealerships today do not invest enough in training for their staff. This is especially true when it comes to training for dealership management. Sure, most dealerships have at least some kind of training program for salesmen or service staff, but how many have real programs to train senior managers on industry changes, business strategy, and the best practices of executive management? Almost no dealerships are doing this effectively today.
Moving Away from 30 Day Reporting
One major challenge senior managers in the auto industry face today is the 30 day reporting cycle. Each month, senior management of many dealerships focuses only on hitting the new car sales quota. This often blocks their ability to think strategically about business development and management strategies that could create long term growth. Having all senior management focused on quotas and thinking like salesman inhibits business success.
Thinking in 30 day cycles also often prevents dealership management from effectively seeing and reacting to broader industry developments. Why have most managers been so slow to accept practices that are commonplace in other industries like selling online or digital advertising in general? In part, the reason is that managers are so focused on a 30 day cycle they can’t step back and run the business like a real executive.
A key part of effective senior management training is helping your leadership team find ways to compartmentalize the day to day operations and manage both to short and long-term goals. Senior managers need to be able to both manage operations and consider strategy.
Managers also must adapt, understand modern car buyers and industry trends, and guide the dealership to meet changes head-on. Staying stagnant has caused many dealerships to close their doors in recent years and modernization is a must. Senior managers must receive effective training in practical steps to staying current in order to manage an auto retail business that will survive in the future.
Train Your Team for the Future
Max Zanan offers training for senior managers working in automotive retail. Max is one of the few industry leaders today who can actually walk the walk - Max has been a sales leader, dealership manager, and is today a successful entrepreneur in the car business. Max speaks to senior leaders at their level and helps executives and owners think strategically and compete effectively in the modern auto business. Contact Max Zanan today for a free consultation.