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Max Zanan is the automotive industry’s foremost management consultant, dedicated tohelping dealerships across the nation improve sales, streamline operations, increasecustomer retention and satisfaction, and adapt to a changing industry.
Max is the founder and CEO of multiple automotive consulting businesses including , the #1 brand in automotive compliance, and , a 5-star consulting business with hundreds of clients and success stories. Max is the best-selling author of , Car Business 101, The Art and Science of Running a Car Dealership, and Effective Dealers. Amazon’s top-ranked automotive managementbooks, and is recognized across the industry as a preeminent voice leading the charge formodernization of the auto retail industry.
Max and his team work with dealerships like yours every day, improving bottom-line resultsand setting strategies for long-term success. To contact Max and get started growingand protecting your dealership, request a consultation today.
Max was born Moscow and immigrated to the USA in 1992, when he was just 16 years old.Like many immigrants, Max’s initial struggle to adapt to a new country helped fuel hisambition and desire to succeed in America. Graduating with his Master’s Degree in NewYork, Max immediately entered into the automotive industry and has never looked back.
Max began as a VW salesman in New York City, and worked his way up through thedealership. By 2005, just 4 years after graduating college, Max was the GM of the #1ranked Mitsubishi dealership in the country. In 2006, Max became Platform President atElite Auto Group overseeing 3 dealerships, with 150 personnel delivering over 700 units permonth. Max's team averaged $2,800 per retailed unit and over 2 hours per Repair Order,and maintained 45% gross profit in parts department while retaining one of the highest CSIscores in the region
Max held numerous other executive positions in the auto industry, managing some of thelargest and most successful dealerships in the US, before venturing out on his own tolaunch MZ Dealer Services and , now 2 of the most successfulindependent automotive consulting businesses in the world.
Most recently, Max wrote and published , which quickly become a
bestseller in the category and one of Amazon’s highest ranked books in automotive
management. All told, Max has seen the automotive industry from every angle, as a
salesman, manager, executive, business owner, consultant, and author. Today, he brings
his unique insights to his clients across the country, helping dealerships achieve profitable
growth in an industry fraught with challenge. To work with Max and his team to build a competitive advantage for your dealership, request a consultation today.
