Dealer-Owned Prepaid Maintenance

A simple way to increase service retention, create a stronger Why Buy From Us story, and add a natural F&I upgrade opportunity.

How to Set It Up

1. DESIGN - Define the maintenance schedule, covered services, term and customer eligibility.

2. SET REIMBURSEMENT - Establish what the service department will be paid for each covered service.

3. BUILD THE OFFER - Create the included 1-year plan plus 3- and 5-year F&I upgrade options.

4. TRAIN THE STORE - Train sales, F&I, service and accounting so the handoff and redemption process are consistent.

5. TRACK RESULTS - Measure redemptions, retention, F&I upgrade penetration, average RO and unused benefits.

Dealer-Owned vs. OEM Prepaid Maintenance

Core idea: the plan is not just a maintenance product. It is a structured reason for the customer to return to your service drive.

The Launch Strategy That Makes the Program Work

Use the first year as a retention benefit. Use F&I to extend the relationship.

What the Dealer Gains

Simple Setup Checklist

Struggling with growth? Stuck on compliance? Losing money on new car sales? Max Zanan has more than 20 years of experience solving the toughest problems car dealerships face, including:
✔ Define covered services and terms.
✔ Train sales, F&I, service and accounting.
✔ Set dealer reimbursement rates.
✔ Create redemption/accounting procedures.
✔ Create the 1-year included benefit.
✔ Track retention, redemption, upgrade and breakage results.
✔ Create 3- and 5-year F&I upgrade terms.
✔ Review legal, tax, disclosure and state-specific requirements with qualified advisers.