Featured on Wards Auto: Car Shoppers Crave the Amazon Experience
Today’s car shoppers want an automotive retail experience that mirrors the convenience and transparency of shopping on Amazon. That’s the message author and automotive management expert Max Zanan explained in his latest article featured on Ward’s Auto, a message that the auto industry has been slow to adopt.
Car shoppers want the convenience and savings of shopping online when it comes to buying cars. Perhaps even more importantly, consumers want the transparency offered by online shopping, rather than the stress of trying to haggle with a car salesman.
Though dealerships may resist the concept of selling cars online, the industry is heading in this direction whether today’s dealers embrace this change or not. By creating an internet sales department, dealerships can expand their customer base and be prepared for the changing nature of auto sales.
To learn more about modernizing your auto dealership, read the article on Wards Auto, or contact Max Zanan for a consultation on preparing your dealership for the digial revolution.